We know from our blogs and our online community conversations that our customers are fans with great love and great loyalty. People who use Aquasana products tend to talk to their friends and family (and sometimes perfect strangers) about how much Aquasana products mean to them and how much our products impact their lives for the better.
As some of you know, we have had an affiliate referral program for some time through which our customers and loyalists speak out and spread the word about Aquasana products. In fact, our program became so large that it outgrew the platform we were running it on! So at the beginning of 2011, we researched and found a new company to host our affiliate program, LinkShare.
The affiliate relationship is basically a channel marketing relationship. Our Publishers (What LinkShare calls affiliates) post links on their websites that go to www.aquassana.com, whether text links, banner images or full-blown product detail pages, and each time someone makes a purchase on Aquasana.com from that link, the Publisher earns a commission*.
There is no cost to join the Publisher program on LinkShare, and if you have a website, adding us is often just a matter of getting the link code from LinkShare and plugging it into your site. Publishers enjoy the ability to participate in site-wide promotions, like the current April 30% off promo, and earn a little something for spreading the word about Aquasana products. Our Publishers range in size from single families who refer their friends and families to substantially sized companies: we welcome all shapes and sizes.
There are several popular Publisher strategies.
The Blogger writes new and fresh content, either reviews or information on water in general or other interesting, semi-related topics, and posts the blogs with links or banners for Aquasana.
Entrepreneurs populate websites with product images and details, like an e-commerce site. (Though this is fine, we do not allow online checkout.)
Coupon Clippers aggregate coupons and coupon banners (from various companies, not just Aquasana), promoting the discounts we offer to our publishers’ customers.
Thank you for all your continued loyalty and support as we spread the word of healthy, clean, delicious water!
*For commissionable items. Not all products are commissionable, and not all items earn the same commission. See LinkShare site for details.