The Making of A Tradeshow
Tradeshows galore! Or at least that’s what it felt like when the first quarter of the year was dedicated to planning and organizing everything from logo pens to displays for booths. This year, I had the opportunity to attend back-to-back tradeshows: the International Home and Housewares (IHHS) in Chicago and Natural Products Expo West (NPEW) in Anaheim.
Most of us have been to some kind of tradeshow, whether it’s for antiques or for the greatest and latest inventions, but for me it was a different point of view being on the exhibiting side of it. You would think that going to consecutive shows, both with the latest products would have the same feel, but it felt like two completely different worlds.
We exhibited at both shows with our latest and greatest products: the Clean Water Machine with Bluetooth Capability and the Active Filter Bottle. Lately, with so much attention in the news to the unsafe drinking water in Flint, MI, people are becoming more aware of what they are putting in their bodies, and everyone wants the best products out on the market to reduce this issue.
IHHS – Although a huge show, with people attending from all over the world and with major brands such as KitchenAid and Keurig to name a few, it felt like the interactions with guests were very personal and interactive. Buyers and consumers took the time to hear all of the information we had to give and why Aquasana was the right choice for them. It was a nice experience being able to visit with the other exhibitors as well. They took the time to explain their products in a friendly, professional and personal manner
NPEW – this show is also HUGE and people attending from all over the world as well, the feel of the show was very different than that of IHHS. There were exhibitors with DJs, and people were dancing the hours away in their booths to attract people. The show was all about branding and getting your name out there, more than personal interactions. Standing in our booth and presenting our products, I quickly learned that we needed to present the most important information as quickly as possible. Walking around the show and even walking out onto the streets surrounding the convention center, it’s was all about creating buzz for your brand and getting your name out there, whether it was by handing out samples or handing out flyers.
Although IHHS and NPEW differ in the way the products are presented, the message Aquasana wanted to convey was the same: people need the safest, cleanest water possible, and Aquasana has the greatest products out on the market for that.