Meet Rosa the Rhino: Aquasana's Newest Family Member
World Rhino Day Success
Tough. Built-to-last. Durable. Our Rhino Whole House Water Filters are named for the Rhinoceros’ strength, determination, and grit that they exhibit every day, all over the world. But while our Rhino systems are long-lasting, the five main species of Rhinoceroses are currently facing a widespread poaching crisis, nearing extinction.
As some of the largest remaining megafaunas, there are five species (and 11 subspecies) of rhinos in total. The five primary rhino species are Javan, Sumatran, Greater One-Horned, Black, and White. Javan rhinos are one of the most endangered species in the world, with only roughly 67 remaining in total. Less than 80 Sumatran rhinos exist today, with Greater one-horned numbering around 3,500, White rhinos around 20,000 and Black rhinos around 5,000.
The biggest threat to all five of these species is, of course, poaching.
Rhino horns, illegally traded, go for as much as $50,000 per kilogram on the black market. And with the average gestation period of female rhinos hovering around 16 months, female rhinos are at a particular disadvantage in trying to combat poachers that take advantage of their situation.
It’s in the numbers
The numbers don’t lie, either: rhino poaching grew 9,000 percent between 2007 and 2014 with roughly 3 rhinos killed on average, every day.
That’s why for this years’ World Rhino Day 2018, we partnered with the International Rhino Foundation (IRF) to see how we could give back. Here’s what we came up with: for every Rhino Whole House filter or replacement tank purchased, we donated $10 to the IRF.
And now, with great pleasure, we’re happy to announce that thanks to your efforts, the newest member of the Aquasana family is Rosa the Rhino!
All about Rosa
Sumatran rhinos, typically shy and secretive, tend to avoid humans and their settlements at all costs, preferring to live in thick, isolated forests and move mostly by night. Rosa somehow became used to being around humans, but unfortunately, this unique behavior put her in danger. That’s why she’s now located in the Sumatran Rhino Sanctuary under the protection of the IRF.
She enjoys taking long walks, and loves to sing, especially while wallowing in her mud holes. This vocal rhino is one of the last remaining Sumatran rhinos, and thanks to everyone who purchased a system during our World Rhino Day event, she is now sponsored under the Aquasana banner! This means that Rosa gets 24/7 ranger protection, plus veterinary care, locally-harvested native food plants, and more. As the youngest female living in the sanctuary, Rosa has been continually monitored for maturity, and as of 2015, is now in the breeding program with Andalas.
We’ll be posting updates on Rosa here, so please check back for more updates and the latest happenings with Rosa!
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