The Unlikely Pairing of Water Filtration and Rhino Conservation

Aquasana's Water Filter Hero

If you live in the United States, the closest contact you’ll likely have with a rhinoceros is from watching National Geographic. The Rhino, the namesake of Aquasana’s Whole Home Water Filter, is strong, independent, and tough, just like the species themselves. But while our Whole Home Water Filters may be long-lasting, real-life rhinos are disappearing faster and faster, every day.

The Rhino, the namesake of Aquasana’s Whole Home Water Filter, is strong, independent, and tough, just like the species themselves.

A Crash Course on Rhinos

Before we understand where the rhinos are going, let’s look at the different types and their differences. As an integral part of the animal kingdom, rhinos are worth far more than the sum of their parts. The facts are these:

  • There are five different species (and 11 subspecies) of rhinos found across both Africa and Asia. TheyMother and Baby Rhino include:
    • White
    • Black
    • Greater one-horned (also called “Indian”)
    • Sumatran
    • Juvan[1]
  • Some species have one horn and others have two.
  • Both white and black rhinos are grey.
    • Their differentiation does not come from their color, but from their lip shape, which is determined by their diets.
    • Black rhinos are grazers that munch on trees and bushes. They have a pointed upper lip, and that shape helps them grab leaves and fruits.
    • White rhinos graze on grass, so their heads point downward, hence a square lip shape that helps them grab food. They can also weigh anywhere between 1.6 and 4 tons. [2]
  • Meanwhile, Javan rhinos are one of the most endangered species in the world, having been poached to extinction in India, Nepal, Burma, and Malaysia.
    • Approximately 75 of them remain in total, all in Java, Indonesia.[3]
  • Sumatran rhinos are the smallest and the hairiest of the rhinos.
    • Only about 275 of them remain due to widespread poaching.[4]

Where Have All the Rhinos Gone?

There are many reasons behind the disappearance of the rhino, but the primary factor is poaching. Folk medicine practitioners believe that the tusk of a rhino can, among other things, cure cancer[5] – even though this is false. But regardless of what science mandates, black rhinos are hunted so aggressively that their numbers are becoming more and more critically endangered every day, while other members of the species are not only endangered, but nearly extinct.

According to Rhinos.org, black rhinos have suffered the greatest loss in numbers over the last decade due to poaching. Between 1970 and 1992, the number of wild rhinos worldwide dropped 96 percent from 65,000 to roughly 2,300[6] in a matter of 20 years. In 2015 alone, 1338 rhinos were poached across the entire continent of Africa.[7]

Worldwide Rhino Population

To make matters worse, the long gestation periods for female rhinos — 15 to 16 months every 2.5 to 3 years — can put them at a severe disadvantage when trying to rebound from the effects of poaching.

Thanks to some intensive anti-poaching efforts over the last two decades, the number of African rhinos is now above 5,000, but that’s nowhere near their original numbers and, as you can see, growth is slow.

What’s World Rhino Day?

World Rhino Day was started by World Wildlife Fund South Africa to raise awareness for rhinos, and educate the public that their horns have no medicinal properties. Despite having incredible diversity among the species, the total numbers of all rhinos are dwindling, particularly in the last decade. Since 2008, demand for the rhino horn has increased so dramatically that nearly two rhinos are killed for their horns every day. While international trade in rhino horns has been banned since 1977, a pound of it on the black market fetches a $30,000 price tag — which Fusion reports is more than the cost of gold.[8]

Aquasana’s Rhino

For every Rhino system or tank purchased from September 18, 2018 through September 24, 2018, Aquasana will donate $10 to the International Rhino Foundation.

Aquasana Whole House Water Filter Rhino TankAquasana sees a lot to honor in the rhinoceros. Much like the animal, our systems are powerful, hard workers that never give up. Our 600,000 Gallon Whole Home Water Filter is National Sanitation Foundation (NSF) certified for up to roughly six years for a family of four. It filters at seven gallons per minute, so users don’t feel any change in their water pressure. Our Whole Home Rhino reduces up to 97 percent of chlorine, all without adding damaging cleaning agents. Our Rhinos have been rigorously tested for structural soundness, so they’re guaranteed for the lifetime of the filtration media – six years. They’re strong and dependable, just like the rhino.

Because we want to support the rhino community, for every Rhino system or tank purchased, from September 18, 2018 through September 24, 2018, Aquasana will donate $10 (up to a total of $5,000) to the International Rhino Foundation (IRF).

For 25 years, the IRF has championed the survival of the world’s rhinos through conservation and research. Based in the U.S., IRF operates on-the-ground programs in all areas of the world where rhinos live in the wild. In five countries across two continents, they support viable populations of the five remaining rhino species and the communities that coexist with them. To learn more about IRF, visit https://rhinos.org/.


[1] https://metro.co.uk/2017/09/22/world-rhino-day-there-are-5-species-of-rhino-heres-how-to-tell-the-difference-6947305/

[2] https://www.nationalgeographic.com/animals/mammals/w/white-rhinoceros/

[3] https://metro.co.uk/2017/09/22/world-rhino-day-there-are-5-species-of-rhino-heres-how-to-tell-the-difference-6947305/

[4] https://metro.co.uk/2017/09/22/world-rhino-day-there-are-5-species-of-rhino-heres-how-to-tell-the-difference-6947305/

[5] https://www.theatlantic.com/business/archive/2013/05/why-does-a-rhino-horn-cost-300-000-because-vietnam-thinks-it-cures-cancer-and-hangovers/275881/

[6] https://www.savetherhino.org/rhino-info/population-figures/

[7] https://www.facebook.com/FusionProjectEarth/videos/1724642541134589/

[8] https://www.facebook.com/FusionProjectEarth/videos/1724642541134589/

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