Help Protect Rhinos Through Water Filtration

Without awareness, there can be no change.

Our line of Rhino whole house water filters was inspired by the Rhinoceros’ strength and determination. But while our Rhino systems are built to last, the five main species of rhinoceroses are currently facing a widespread poaching crisis, nearing extinction.

Quick Facts About Rhinos

  • As some of the largest remaining megafaunas, there are five species (and 11 subspecies) of rhinos in total. The five primary rhino species are:Mother and Baby Rhino
    • White
    • Black
    • Greater one-horned (also called “Indian”)
    • Sumatran
    • Juvan
  • Some species have one horn and others have two.
  • Both white and black rhinos are grey.
    • Their differentiation does not come from their color, but from their lip shape, which is determined by their diets.
    • Black rhinos are grazers that munch on trees and bushes. They have a pointed upper lip, and that shape helps them grab leaves and fruits.
    • White rhinos graze on grass, so their heads point downward, hence a square lip shape that helps them grab food. They can also weigh anywhere between 1.6 and 4 tons.
  • Meanwhile, Javan rhinos are one of the most endangered species in the world, having been poached to extinction in India, Nepal, Burma, and Malaysia.
  • Sumatran rhinos are the smallest and the hairiest of the rhinos.

Why are Rhinos Endangered?

There are many reasons behind the disappearance of the rhino, but the primary factor is poaching.

Rhino horns, illegally traded, go for as much as $30,000 per kilogram on the black market. Folk medicine practitioners believe that the tusk of a rhino can, among other things, cure cancer. It’s because of this belief stranger than fiction that black rhinos are hunted to the point where their numbers are becoming more critically endangered every day, while other members of the species are nearly extinct.

For instance, Rhino poaching grew 9,000 percent between 2007 and 2014 with roughly 3 rhinos killed on average, every day.

Habitat Loss and Inbreeding
As certain industries like logging and agriculture continue to take over wildlife habitats, rhino populations are also affected. Loss of habitat not only affects the rhino’s ability to roam and feed, but it also affects the way they breed. As rhino populations continue to lose the lands they once called home, they have become scattered, secluded from other groups of rhinos. This has caused inbreeding within certain population segments, unfortunately leading to things like deformities and birth defects.

How Many Rhinos are Left?

Javan rhinos are one of the most endangered species in the world, with only roughly 67 remaining in total. Here’s the current population breakdown for the rest:

  • Sumatran Rhinos: <80
  • Greater One-Horned: ~3,500
  • White Rhinos: ~20,000
  • Black Rhinos: ~5,000

According to, black rhinos have suffered the greatest loss in numbers over the last decade due to poaching. The number of wild rhinos dropped a shocking 96 percent between the years 1970 and 1992, from 65,000 to roughly 2,300 in the wild. In 2015 alone, 1,338 rhinos were poached across the entire continent of Africa.

Worldwide Rhino Population

To make matters worse, the 15-16 month gestation periods for female rhinos puts them at a severe disadvantage when trying to escape poachers and help their population rebound.

But not all is lost, not yet anyway. Thanks to some intensive anti-poaching efforts over the last two decades, the number of African rhinos is now above 5,000, but that’s nowhere near their original numbers.

What is World Rhino Day?

World Rhino Day is an annual celebration and pledge drive on September 22. The holiday was started in 2010 by World Wildlife Fund South Africa to raise awareness for the plight of rhinos, educate the public that their horns have no medicinal properties, and help ensure funding for organizations dedicated to helping the rhino populations increase.

Partnering with zoos, other nonprofits like the International Rhino Foundation, the BBC and so much more, the World Rhino Day is an annual pledge drive with a goal of £2,500.00. For ways to donate to the International Rhino Foundation, check the World Rhino Day Facebook page, or check the hashtag #KeepTheFiveAlive.

Aquasana and Rhino Conservation

For last year’s 2018 World Rhino Day, we partnered with the International Rhino Foundation (IRF)For 25 years, the IRF has championed the survival of the world’s rhinos through conservation and research. Based in the U.S., IRF operates on-the-ground programs in all areas of the world where rhinos live in the wild. In five countries across two continents, they support viable populations of the five remaining rhino species and the communities that coexist with them. To learn more about IRF, visit

Meet Rosa the Rhino

With great pleasure, we’re also happy to announce that we were able to sponsorRosa-1 Rosa the Rhino for a full year!

Sumatran rhinos, typically shy and secretive, tend to avoid humans and their settlements at all costs, preferring to live in thick, isolated forests and move mostly by night. Rosa somehow became used to being around humans, but unfortunately, this unique behavior put her in danger. That’s why she’s now located in the Sumatran Rhino Sanctuary under the protection of the IRF.

What Else Can You Do to Help Protect Endangered Rhinos?

At Aquasana, we believe clean water is the most important component of healthy living. While our Whole House Rhino saves you from water contaminants, you can help save the real Rhinos and their environment by donating to the cause of your choice on World Rhino Day. There are multiple options to choose from around the world to help Rhino cause – check it out, make yourself aware!

Next, increase your awareness and consider getting involved. Here are a few non-profit organizations that support the awareness and protection of this endangered species, click below to learn more:


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